Before you hire for a new market, know it's worth hiring for.
Egressa is the AI agent that handles the early-stage BD and GTM work for your next market — so a new hire doesn't start from a blank page, and you don't spend a salary finding out the market isn't there.
The full process, at a glance
01
Your business
02
Localized playbook
03
Real contacts, tested
04
Clear answer
Before you hire anyone
What a new hire actually spends their first months doing.
A new hire in a market you haven't tested yet spends their early months on the same three things, every time: working out who to actually talk to, working out what to say to them, and slowly finding out if any of it lands. That's not a criticism of them — it's just where the work has to start from zero.
We do that work before you hire anyone. Using what already works for you at home, we build the version of it that fits how buyers in the new market actually behave, find the real people who match your best customers there, and get it in front of them — so by the time you're ready to hire, that work is already done.
How it works
Five steps, one clear answer.
01
Tell us about your business
What you sell, who buys it, and what's already worked for you.
02
We build your playbook for the new market
Not translated — rebuilt the way someone who understands how business is done there would do it.
03
We find the real people to reach
Matched against the customers who already buy from you.
04
You approve it, then send it
Nothing goes out without your sign-off — and it goes out through your own outreach tool, not ours.
05
You get a clear answer
You tell us what happened — replies, meetings, objections — and we turn it into a clear read: invest or don't.
What your agent does
A quick look at it at work.
Your agent, right now
Researches how buyers in that market actually behave
Builds a full outreach sequence from what already works for you
Finds real contacts who match your ICP
Surfaces it for review — nothing sends without you
Why not just do it yourself
You don't need to hire to find out. You need to find out first.
Hiring is how most companies try to answer “is this market worth it” — which means the answer costs a full salary and months of someone's time to get, whether it's yes or no.
We answer that question before you commit to a hire. If the market's there, you hire with a real playbook, real contacts, and early traction already in hand — not a blank page. If it's not, you've saved yourself the cost of finding that out the hard way.
This isn't translation software. It's not a generic AI outreach tool either. It's built from what already works for your business specifically, adapted to how a market actually behaves — not a template.
How we build it
Built to respect how the market actually works, not just how it talks.
Localizing language isn't enough if the approach itself doesn't fit how business is actually done in that market — or breaks the rules that govern outreach there. We build with both in mind: how buyers in that market expect to be approached, and what's actually allowed when reaching them. That's not a translation problem. It's a market problem, and we treat it like one.
Why we built this
We've been the ones stuck in the blank spreadsheet.
Before this was a product, we were the BDRs handed a new market and told to make it work — no local playbook, no real contacts, just a sequence that worked at home and a hope it would translate. It didn't, not cleanly. We watched real opportunities get written off in the first few weeks — not because the market wasn't there, but because the approach was wrong from message one.
Egressa is what we built to fix that — the market research, the localized playbook, and the real contacts we wish we'd had before we ever sent a message. We're not guessing at this problem. We lived it.
Where we've gone deep
Two markets first, not twenty at once.
Right now, Germany and the Middle East/UAE are where we've built real depth — the buying norms, the compliance basics, what actually lands and what doesn't. We'd rather know a market properly before we put your name in front of it than spread thin across a list.
If you're looking at a different market, talk to us anyway — Germany and the Middle East are where we started, not the limit of where we go.
Expanding, deliberately
Germany
German
Buying culture
Formal, proof-led, process-driven buying — outreach that skips straight to a hard ask reads wrong here.
Middle East / UAE
Arabic
Buying culture
Relationship-first, slower-paced, trust built before any ask — a cold pitch on message one can close a door before it opens.
When you do hire
Their first week starts where a blind hire's third month would.
Whoever you bring on for this market isn't starting cold. They're picking up a playbook that's already been tested, real contacts already found, and early signal already in hand.
Starting from a blank page
Starting from a tested playbook
Questions
Honest answers to the obvious questions.
The playbook, contacts, and outreach are built and personalized by our AI agent, using what already works for your business specifically — not a generic template. Every step is reviewed and approved by a real person before anything goes out.
Know before you hire.
No deck, no pressure — a real conversation about your business, and an honest read on whether the market's worth piloting. Pricing and timeline are scoped per pilot; we'll cover both on the call.
You approve every message before anything goes out
Real reply and meeting numbers — never a synthesized score
Yours to keep, hire against, or walk away from — no lock-in
Book a call
Tell us a bit about your business — we'll reach out to find a time.
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